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CLEARASIL FOR GUYS

Men may make up 70 percent of Clearasil’s customer base, but the brand hasn’t launched a line of products specifically for them — until now. Clearasil has entered the shave segment with a new line, Clearasil for Men, which executives expect to reach full U.S. distribution by September.

In a nod to the brand’s antiacne heritage, the four shave items have a zit-prevention bent, including Skin Clearing Shave Gel and Energizing Acne Scrub, with 2 percent salicylic acid. Look for the quartet, which targets 16- to 24-year-old guys, to initially boost sales of Clearasil to the tune of about $12 million, according to industry estimates.

The men’s launch is just the latest step since U.K.-based Boots plc acquired the brand from Cincinnati-based Procter & Gamble in 2001. In the last three years, Clearasil products were repackaged, and a line called Total Control was created for 16- to 20-year-old women. — Matthew W. Evans

MS. MANICURE DOES ACCESSORIES

Not many promotional items have legs long enough to become full-on lines. But cosmetics accessories maker Paris Presents has bucked the trend. Its Ms. Manicure line, which launched three years ago as a limited selection of emory boards, will become a three-brand Ms. franchise this fall. The Ms. Manicure line of nail implements first gained in-line space in mass retailers and drugstores by injecting fashion into a functional category. Paris Presents expanded the concept in early 2004 with Ms. Pedicure, a line of implements, foot tools and accessories. The latest addition is Ms. Makeup, a collection of 20 stockkeeping units, ranging from puffs and sponges for less than $2 to a $7.99 brush set.

The line will bow in the U.K.’s Boots the Chemist in two weeks. “One of the things Boots was drawn to is that we brought a new customer to the manicure and pedicure category,” said Beth Cassiday, vice present of marketing for Paris Presents.

The company began shopping around the Ms. Makeup line — complete with cosmetics how-to tips on the packaging — to retailers at NACDS Marketplace last month. Teen People Trendspotters gave the Ms. Makeup minibrush set Night On the Town a nod of approval by awarding it a Hot Pick.— M.P.

This story first appeared in the July 16, 2004 issue of WWD. Subscribe Today.

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CLEARASIL FOR GUYS

Men may make up 70 percent of Clearasil’s customer base, but the brand hasn’t launched a line of products specifically for them — until now. Clearasil has entered the shave segment with a new line, Clearasil for Men, which executives expect to reach full U.S. distribution by September.

In a nod to the brand’s antiacne heritage, the four shave items have a zit-prevention bent, including Skin Clearing Shave Gel and Energizing Acne Scrub, with 2 percent salicylic acid. Look for the quartet, which targets 16- to 24-year-old guys, to initially boost sales of Clearasil to the tune of about $12 million, according to industry estimates.

The men’s launch is just the latest step since U.K.-based Boots plc acquired the brand from Cincinnati-based Procter & Gamble in 2001. In the last three years, Clearasil products were repackaged, and a line called Total Control was created for 16- to 20-year-old women. — Matthew W. Evans

MS. MANICURE DOES ACCESSORIES

Not many promotional items have legs long enough to become full-on lines. But cosmetics accessories maker Paris Presents has bucked the trend. Its Ms. Manicure line, which launched three years ago as a limited selection of emory boards, will become a three-brand Ms. franchise this fall. The Ms. Manicure line of nail implements first gained in-line space in mass retailers and drugstores by injecting fashion into a functional category. Paris Presents expanded the concept in early 2004 with Ms. Pedicure, a line of implements, foot tools and accessories. The latest addition is Ms. Makeup, a collection of 20 stockkeeping units, ranging from puffs and sponges for less than $2 to a $7.99 brush set.

The line will bow in the U.K.’s Boots the Chemist in two weeks. “One of the things Boots was drawn to is that we brought a new customer to the manicure and pedicure category,” said Beth Cassiday, vice present of marketing for Paris Presents.

The company began shopping around the Ms. Makeup line — complete with cosmetics how-to tips on the packaging — to retailers at NACDS Marketplace last month. Teen People Trendspotters gave the Ms. Makeup minibrush set Night On the Town a nod of approval by awarding it a Hot Pick.— M.P.