By  on May 9, 2019

BEIJING — Wrinkles aren’t much to worry about in the eyes of the average Indian consumer, according to a new report from Mintel. While marketing terms like anti-wrinkle, rejuvenating and radiance-enhancing would catch the eyes of many shoppers in other markets, that’s not the way it works in India, at least not yet.

“Skin aging barely registers as a worthwhile conversation topic in the Indian market,” Mintel said in a study that examined the beauty behavior across Asia-Pacific, and a lot of that boils down to genetics.

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