Wunder2 Cosmetics is the latest beauty brand to add an augmented reality tool to help shoppers find the right products. Wunder2 selected YouCam Makeup as its technology partner to bring the virtual try-on feature to its web site as well as inclusion on YouCam’s app.
The launch includes WunderBrow, WunderKiss Gloss, Last & Foundation, Super-Stay Liners and Pure Pigments. More stockkeeping units will roll out, but the company wanted to tackle color cosmetics first. Virtual application is top-of-mind for Wunder2 since many of its products are sold online and consumers don’t have the luxury to try them out in real life, with the exception of physical availability in CVS and Ulta Beauty. Online availability also elevates the importance of YouCam features such as facial recognition and skin tone matching.
Ralph Lauren can add a new notch to his leather belt: Honorary Knighthood. A representative of Her Majesty Queen Elizabeth II will present the honor to the iconic American designer at a ceremony next year, reports @lisajlockwood . #wwdnews
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews