@chrisellelim
WWD asked beauty influencers about how they plan to use the newly launched IGTV. Here’s what they said:
@missremiashten
Remi Cruz
Instagram Followers: 881,000
“YouTube is my first priority. I’ve been thinking about cross-promoting — maybe a quick cutdown and promoting a little teaser [for videos on YouTube]. It would be great for more casual [content] — like fitness or cooking, a little more short and less produced.”
@marianna_hewitt
Marianna Hewitt
Instagram Followers: 809,000
“IGTV should still feel native to Instagram, but should feel like you’re watching a [produced] video.”
@katiejanehughes
Katie Jane Hughes
Instagram Followers: 146,000
“I’m going to focus on more mini tutorials that are easy to watch, still snackable, but more informative and always with the idea of problem solving behind it.”
@chrisellelim
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Chriselle Lim
Instagram Followers: 1.1 million
“With IGTV we will continue to create more of the organic content that my Instagram followers love seeing, and will also play with the idea of reviews and tutorials.”
@militzayovanka
Militza Yovanka
Instagram Followers: 942,000
“The videos that I’ll post on IGTV will be shorter and straight to the point. I think IGTV will be perfect for daily, short vlogs.”
