WWD asked beauty influencers about how they plan to use the newly launched IGTV. Here’s what they said:



Remi Cruz

Instagram Followers: 881,000

“YouTube is my first priority. I’ve been thinking about cross-promoting — maybe a quick cutdown and promoting a little teaser [for videos on YouTube]. It would be great for more casual [content] — like fitness or cooking, a little more short and less produced.”



Marianna Hewitt

Instagram Followers: 809,000

“IGTV should still feel native to Instagram, but should feel like you’re watching a [produced] video.”



Katie Jane Hughes

Instagram Followers: 146,000

“I’m going to focus on more mini tutorials that are easy to watch, still snackable, but more informative and always with the idea of problem solving behind it.”



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Chriselle Lim

Instagram Followers: 1.1 million

“With IGTV we will continue to create more of the organic content that my Instagram followers love seeing, and will also play with the idea of reviews and tutorials.”



Militza Yovanka

Instagram Followers: 942,000

“The videos that I’ll post on IGTV will be shorter and straight to the point. I think IGTV will be perfect for daily, short vlogs.”

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