WWD Asks: How Will You Use IGTV?

WWD asked beauty influencers about how they plan to use the newly launched IGTV. Here’s what they said:

@missremiashten 

Remi Cruz

Instagram Followers: 881,000

“YouTube is my first priority. I’ve been thinking about cross-promoting — maybe a quick cutdown and promoting a little teaser [for videos on YouTube]. It would be great for more casual [content] — like fitness or cooking, a little more short and less produced.”

@marianna_hewitt 

Marianna Hewitt

Instagram Followers: 809,000

“IGTV should still feel native to Instagram, but should feel like you’re watching a [produced] video.”

@katiejanehughes 

Katie Jane Hughes

Instagram Followers: 146,000

“I’m going to focus on more mini tutorials that are easy to watch, still snackable, but more informative and always with the idea of problem solving behind it.”

@chrisellelim 

Chriselle Lim

Instagram Followers: 1.1 million

“With IGTV we will continue to create more of the organic content that my Instagram followers love seeing, and will also play with the idea of reviews and tutorials.”

@militzayovanka 

Militza Yovanka

Instagram Followers: 942,000

“The videos that I’ll post on IGTV will be shorter and straight to the point. I think IGTV will be perfect for daily, short vlogs.”