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How do you get Millie Bobby Brown, Michelle Pfeiffer and Paris Hilton into the same room at 7 a.m. on a Wednesday?

Host the WWD Beauty Inc Awards breakfast, of course.

Brown, Pfeiffer and Hilton were among the notable attendees — and winners — at the annual breakfast ceremony at The Rainbow Room in Manhattan. Brown was particularly excited to meet Pat McGrath, makeup artist and founder of Pat McGrath labs who, Brown gushed, was her “idol.”

The event also honored Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos. Inc., with the Pete Born Impact Award. For a full list of award winners, see below.

“There is no one else I wake up this early for, than WWD,” Fabrizio joked, recalling his first interview with Born, where he talked about his plans to build a global beauty powerhouse. “If you want to make an impact in the future, you tell Pete first, and then work to make it come through.

“We must have vision. As Leonard [Lauder] always says, ‘if you can’t see your future, you will never get there.’ This could not be more true, especially in today’s volatile, constantly changing world. That’s why we came out with our 10-year compass and reverse-engineered our strategy to position ourselves for success,” Freda said.

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He has overseen a massive period of growth at Lauder. In the past 10 years, the company’s market cap has increased 10 times to about $70 billion. The keys, he said, are the company’s multiple engines of growth, 10-year compass and talent at the organization.

“I’m very fond of the saying, ‘vision without execution is hallucination,'” Freda said.

Wendy Liebmann, ceo of WSL Strategic Retail, stressed the importance of wellness in her opening remarks, noting that younger consumers are using tactics like acupuncture to manage stress. That sentiment was confirmed during breakfast by a handful of Millennial attendees, including Hilton, who has been doing acupuncture for more than a decade, she said.

“We need to think beyond the obvious,” Liebmann said. “The American consumer is now on a quest to be well…it’s not just if I look good, I’ll feel good, it’s, if I look good good, I’ll feel healthier.”

“It’s about acupuncturists and nutritionists, it’s about massage therapists. It’s a whole new world of well beauty,” Liebmann said.

The winners of the 2019 WWD Beauty Inc Awards are:

Pete Born Impact Award: Fabrizio Freda

Prestige Brand: Tom Ford Beauty

Mass Brand: Morphe

Marketing Campaign: Dove the Crown Campaign

Transformational Deal: Shiseido x Drunk Elephant

Digital Innovator: Biossance Clean Academy

Mass Product: Almay Biodegradable Makeup Remover Cleansing Towelettes

Prestige Hair Product: Briogeo Be Gentle, Be Kind, Banana + Coconut Nourishing Superfood Shampoo and Conditioner

Prestige Makeup Product: Pat McGrath Labs Skin Fetish Sublime Perfection System

Prestige Skin Care Product: Kiehl’s Ultra Facial Cream

Prestige Fragrance: Lancôme Idôle

Mass Makeup: Ardell Magnetic Liner & Lash

Mass Hair: GSQ by Glamsquad

Mass Fragrance: Paris Hilton Electrify

Indie Brand: Kosas

The Founder’s Award: Michelle Pfeiffer

The Wellness Award: Lululemon Selfcare

Retailer: Chanel Atelier Beauté

Disruptor: Puig

Corporate Citizenship: Sephora

Specialty Launch of the Year: Florence by Mills

Prestige Launch of the Year: Gucci Makeup

Mass Launch of the Year: L’Oréal Paris Revitalift Derm Intensives Collection

Brand Builder: Ilaria Resta, vice president, North America Hair Care, P&G Beauty

Newcomer: Seb James, ceo Boots U.K.

Influencer: Lil Miquela

Newsmaker: Natura

Newcomer: Standard Dose

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