By  on December 13, 2018

While Target has always been on the cutting edge of trends, the mass marketer didn’t always have a crystal clear focus on beauty. Enter Christina Hennington, senior vice president, merchandising, of essentials, beauty and wellness. Not content with the status quo, she’s spearheaded seismic changes in how the mass giant approaches beauty.

A 20/20 vision has emerged under Hennington who credits her Scandinavian roots—she grew up in Sweden and Norway—with her drive for excellence. She came to the retail world with an MBA, consulting experience and expertise in supply chain optimization. Harnessing all of that knowledge, she’s transformed beauty into a focal point rather than an afterthought.

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