Beauty Inc is getting the newsletter treatment.
WWD’s bimonthly beauty publication is expanding its offerings with a subscription-based weekly newsletter. The online newsletter is an extension of Beauty Inc’s successful print and digital publication, which will continue to be published six times a year.
“Beauty as a category has expanded exponentially with new brands, new categories and new talent to lead all of these exciting initiatives,” said Jenny B. Fine, executive editor, beauty, WWD and Beauty Inc. “The launch of this newsletter is reflective of the growth of the industry itself, and we are excited for Beauty Inc to dig deeper than ever before into the business.”
Launching Feb. 28, the Beauty Inc newsletter will feature exclusive content written and edited by WWD and Beauty Inc’s editorial team. Each issue will include of-the-moment business insights, need-to-know product news, expanded global coverage and insider access to beauty’s top executives.
“The launch of the Beauty Inc newsletter exhibits WWD’s continual drive to deliver key decision-makers across the beauty, fashion and retail industries the in-depth information they need to develop their businesses across the board,” said James Fallon, editorial director of WWD and Fairchild Fashion Media. “The beauty world sets many trends that are later picked up across retail and fashion, and we are sure executives in numerous sectors will find the stories developed by WWD’s global network of experienced and talented beauty correspondents invaluable in growing their businesses.”
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“The extension of our Beauty Inc offerings is in direct correlation with market demand and the explosive growth of the beauty industry over the past several years,” said Paul Jowdy, chief business officer of WWD and Fairchild Live. “I look forward to growing our paid, newsletter product and reaching even more members of the industry, in their inboxes, every week.”
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