WWD Beauty Summit WWD Beauty Summit Leaders from across the beauty industry share their visions and strategies. It’s Back to the Future for Kilian Hennessy By Kilian’s founder shared key learnings at the recent WWD Beauty CEO Summit in Palm Beach, Fla. Marla Malcolm Beck Searches for the Next Big Idea The specialty beauty retailer issues a call for more big ideas. Experiential Retail: Uri Minkoff, Co-founder and CEO of Rebecca Minkoff Rebecca Minkoff cofounders Rebecca and Uri Minkoff turned to digital to build their brand — online and off-line. Ulta Beauty Stays In Step With Consumer Demand Ulta Beauty is growing rapidly with a mix of prestige, mass and services. Selling Experiences Works, Said MasterCard’s Sarah Quinlan Today’s consumer wants to feel special, according to Quinlan. Coola Suncare's Chris Birchby Found Opportunity in a Melanoma Scare Family illness made Chris Birchby think about sun care. Muge Erdirik Dogan Charts Amazon's Customer Journey Amazon Beauty counts content, niche brands and an auto replenishment option as major growth drivers for the site. Single-Service Model Works in Beauty, Says Skin Laundry's Yen Reis The company expects to be doing 30,000 laser facials per day by the end of 2016. Lauder: If You Are Standing Still You Are Going Backwards At the WWD Beauty Summit, William Lauder discussed what attracts the company to a brand and how consumers are changing. MAC's Karen Buglisi Weiler on Keeping Faith in the Brand The hippest of makeup brands works on keeping its cool. IT Cosmetics’ Jamie Kern Lima Stresses Authenticity Lima attributed her success to the company remaining true to the brand mission — problem-solution cosmetics. Anastasia Discovers the Power of an Arched Brow Soare arrived in America with a passion about eyebrows and a lot of determination. Wal-Mart Seeks to Build Credibility in Beauty With better fixturing and products, Wal-Mart has its sights set on the beauty business. Walgreens on Journey to Transform the Drugstore Beauty Experience Walgreens will add highly trained beauty consultants this summer. Aurelian Lis Warns of a Critical Shortage of Licensed Professionals Aurelian Lis details how demand for licensed professionals outstrips supply. Looking Forward With Drew Barrymore, Flower Beauty Drew Barrymore is building a very different beauty brand: one that's focused on formula and not the marketing engine that so many businesses are predicated on.