By  on June 12, 2019

“We’re moving beyond always be ‘selling’ to instead, always be ‘serving.'”

Gretchen Saegh-Fleming, chief marketing officer of L’Oréal USA, spoke about the company’s evolving approach to business in the face of a new beauty consumer with a more diverse range of needs and desires than ever — or, as Saegh-Fleming put it, an “infinite amount.”

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