By  on May 16, 2018

Technology has already played a massive role in shaping the beauty industry.

But according to speakers at the WWD Beauty CEO Summit, that role is likely to get even bigger going forward. Tevya Finger, chief executive officer of Luxury Brand Partners, outlined how blockchain technology could be used in the industry for everything from “smart contracts” to fund-raising with a brand’s own cryptocurrency to loyalty programs, noting customers could “create wealth by promoting the brand to others.”

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