By  on March 28, 2019

YSL Beauty is tailoring its Beauty Hotel format to the desert.

The beauty brand revealed today its first Coachella pop-up: an Instagram-friendly activation in California on Route 111 in Cathedral City, Palm Springs. Designed to look like a gas station — if gas stations were sleek and luxe — the YSL Beauty Station will feature a larger-than-life version of the brand’s Rouge Volupté Shine lipstick along with pink convertibles, pink gas pumps and a field of heart-shaped balloons.

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