By  on August 27, 2018

The YSL Beauty Hotel is setting up shop in Manhattan’s SoHo.

After a successful Paris pop-up, which saw 2,500 guests, YSL is bringing its Beauty Hotel Stateside for New York Fashion Week. The “immersive, multisensorial” experience is in celebration of Zoë Kravitz as the face of the Black Opium fragrance and is part of a larger strategy to increase brand awareness, according to Verane de Marffy, senior vice president of YSL Beauty.

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