Leaving her role as beauty director of Town & Country after eight years, Rosen will be joining the skin-care device brand as its first director of strategy and partnerships on April 9.
“I’ve been using [the Ziip device] weekly since it launched, years before I ever considered working for the brand,” Rosen said of the at-home nanocurrent skin-care device. “One of the first stories I edited at Town & Country was a profile of [cofounder Melanie Simon].”
In her new role, Rosen will be responsible for overseeing strategic collaborations, brand messaging and the product roadmap. She is tasked with maintaining a distinct brand voice and creating educational content around the brand’s device.
“With [Rosen] on board, we plan to continue our growth trajectory and to expand internationally,” said Melanie Simon, cofounder of Ziip Beauty. “She has the skills to help Ziip evolve and she will be a key part of making certain our voice is consistent and distilled.”
In addition to her role at Ziip Beauty, Rosen will also be a contributing editor at Town & Country writing a monthly column called “Power Regimens” starting in September.
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Prior to working at Town & Country, Rosen served as the beauty and health editor at W. She has also been featured on The Coveteur and Daily Front Row.
In terms of partnerships, Rosen will work to find authentic relationships with influencers and customers to grow the brand’s engagement.
“Ziip is really for women who are curious, proactive, intelligent and open-minded,” Rosen said. “I would love for the brand to partner with people, places and companies that have a similar user in mind.”