PARIS — Burberry’s new women’s fragrance, Burberry Body, is due out Sept. 1 and will feature model and actress Rosie Huntington-Whiteley as its face.

This story first appeared in the July 13, 2011 issue of WWD. Subscribe Today.

In the scent’s advertising, directed by Burberry chief creative officer Christopher Bailey and photographed by Mario Testino, Huntington-Whiteley wears the brand’s rose-gold-colored, satin trenchcoat.

“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way,” Bailey said.

“To be asked to be the first ‘Burberry Body’ is an amazing compliment,” Huntington-Whiteley added.

Burberry Body will in the future have other faces photographed by Testino.

The scent, created with Burberry beauty licensee Inter Parfums, will be launched in more than 150 countries.

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