LONDON — Jessica and Peter Frankopan believe birds of a feather should flock together — in the bathroom. This month, the couple is introducing Green & Spring, a 23-unit bath-and-body collection comprising three product lines, each decorated with birds native to Britain.
“The idea is to celebrate the British countryside,” said Jessica Frankopan, adding the brand was initially developed with amenities and treatments in mind for Cowley Manor and its C.Side Spa, a hotel that she and her husband run in England’s Cotswolds. “All of the ingredients are from plants native to the U.K.”
The Frankopans also run L’Hôtel and Le Restaurant in Paris and The Corner Club, a private members’ club in Oxford.
Each of Green & Spring’s three lines is also supposed to recall a particular feature of the countryside. For instance, Relaxing’s ingredients, which include lavender, comfrey and rosemary, are meant to conjure up aromatic kitchen herbs. Indulging, which includes rose, jasmine, elderflower and red clover, is said to evoke an English country garden. Meanwhile, Revitalising, which was inspired by grassy fields, has peppermint, dandelion and fennel. The brand’s product formulas include natural botanical ingredients, spring water sourced from the Cowley estate and eschew parabens, sodium lauryl sulfate and petrochemicals, as well as other controversial ingredients.
A shower and bath foam, bath oil, hand wash, hand cream and a travel candle set are available in each of the three ranges, as well as additional items, such as shampoo and conditioner for the Relaxing line and exfoliating body wash for Revitalising. Prices range from 14 pounds, or $22.50 at current exchange, for a 300-ml. pump bottle of hand wash to 28 pounds, or $45, for a 185-ml. jar of Exfoliating Body Balm. A lip balm is also available for 7.50 pounds, or $12.
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Industry sources estimate Green & Spring will generate sales of $350,000 to $400,000 in its first year. The brand bowed earlier this month at Liberty department store in London. It will also be carried at greenandspring.com. International rollout plans have yet to be finalized, although Green & Spring products will be used in L’Hôtel as well as Cowley Manor. Jessica Frankopan, who is the great-great-granddaughter of the founders of the Sainsbury’s supermarket chain, said she and her husband are planning to open a hotel in Amsterdam next year.
A Green & Spring treatment line is also in the works for fall.