By  on April 12, 2018

LONDON — Pharmacognosist Dr. Simon Jackson and managing director John Murray are looking to fill in the gap within personal care and are aiming to be pioneers of natural products. Jackson and Murray launched Modern Botany earlier this week in the U.K., a unisex brand that consists of natural products that are based on pharmacognosy — the study of medicines from plants and natural environments.

The duo — who are both business partners and married partners — met in 2012 while working together at Jackson’s first venture, Dr. Jackson’s Natural Products Cosmetics company. Jackson, who set up the company in 2008, left in 2016, sold his shares in 2017 and is no longer associated with the brand. Their aim was to focus on products that are science-led, plant-based natural alternatives that are aluminium and paraben-free.

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