By  on August 31, 2018

Nivea Men released a new campaign this week called “Baring Is Caring” to spotlight research about men’s body shaving habits.

The Beiersdorf-owned brand revealed that almost 80 percent of men shave some part of their body below the neck at least once a month. But many of them are doing it all wrong leading to 58 percent indicating they experience irritation when they shave their body.

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