By  on July 27, 2018

At a time when the industry is buzzing over the skinification of hair, a salon hair-care brand is taking the opposite tack.

Number 4 is leveraging its heritage in premium hair care to build out its skin-care portfolio — most recently to include a body wash. Rolling out in October is the Number 4 Soothing Body Wash, following on the heels of a Number 4 Lumiere d’hiver Body Lotion that bowed earlier this year, joining the brand’s Fleurs de Temps and Hydrating lotions.

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