By  on May 11, 2017

LONDON — PZ Cussons Beauty, the company behind St. Tropez, Sanctuary Spa and Charles Worthington hair products, has developed a new beauty range called Being by Sanctuary Spa, which targets Generation Z. The range launches on June 5 with Boots as the retail partner.

“We felt there was just a huge gap of awe-inspiring products for this generation,” said Jacqueline Burchell, global marketing and product development director for PZ Cussons Beauty. “When we walked around the stores, there wasn’t anything that was inspiring. We wanted to create something that could raise that eyebrow, but that’s a bit fun.”

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