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Ren’s Packed Pipeline

Ren is revving up its product portfolio and plans for international expansion.

LONDON — Ren is revving up its product portfolio and plans for international expansion.

The natural beauty brand is rolling out a moisturizing facial serum and a line for children is scheduled to bow in 2009. It also has plans to introduce the brand in South Korea, Portugal, Norway, Finland, Switzerland and Italy in the next six months, and last month the first Ren-designed department store counter was unveiled in Harvey Nichols in Manchester, England.

“We have loads in the pipeline,” said Ren co-founder Antony Buck, adding the brand recently bowed in Taiwan, Dubai, Russia and Ireland. “We’ve been very encouraged by the performance of the brand in Australia, where it’s growing very fast.”

Buck expects the company’s turnover to maintain its pattern of 25 to 35 percent annual growth over the next three years.

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Industry sources estimate the brand generates about 20 million pounds, or $36.6 million at current exchange, in retail sales worldwide.

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The company began rolling out Rose Synergy 012 Restoring Facial Serum, a product comprising bioactives including rosa damascena oil, phospholipids and vitamin A, meant to moisturize jet-lagged and dry skin, last month. A 30-ml. pump bottle retails for 40 pounds, or $71.32.

A three-unit line for children, dubbed ChildREN, will likely be introduced in the first half of 2009, Buck said, adding the bath and body products will be positioned at the accessible end of the luxury market. Products, including a body cream, will be priced at under 10 pounds, or $17.83, for 250 ml.

“We’re keen for them to be products people use on their kids rather than giving them away as posh presents,” he said.

The line, like Ren’s products for adults, will be concocted sans petrochemicals, sulfates, parabens, synthetic fragrance and synthetic colors, among other controversial ingredients.

In May, the brand introduced four reformulated moisturizers, each featuring “global protection complex,” which is said to protect the skin against environmental aggressions using a cocktail of bioactive ingredients.

“The availability of high-tech, plant-derived ingredients is increasing all the time,” said Buck. “That’s opening up a lot of opportunities for us to offer interesting and different products.”