Scott Barnes is back in the beauty products business.
This story first appeared in the November 9, 2009 issue of WWD. Subscribe Today.
The celebrity makeup artist known for cultivating Jennifer Lopez’s sun-kissed look has inked a deal with Earthbound, the company that linked Isaac Mizrahi with Target, to secure wide distribution for makeup, health and beauty aids and lifestyle items under the Scott Barnes tag. Jack Dweck, chief executive officer of Earthbound, estimated the merchandise produced by the firm would hit shelves in a year to 18 months.
“He is a super talent, and that is the reason why we feel that he has the potential to go to the highest level,” said Dweck. “You will be seeing what you saw from him before, but in a very cohesive, well-articulated powerful presentation at a retailer that will stand behind him.”
Even before Earthbound nabs a retail partner, Barnes is reintroducing his signature bronzer Body Bling under his company Cosmolux Inc. Barnes said Kitson and Space NK would soon start carrying Body Bling, which has been repackaged in metallic tubes and priced at $38 for 4 oz.
Barnes said he received funding from a private investor he declined to name to jump-start Body Bling, but added he is still seeking an additional $500,000 or so to support the product. He anticipates sales in the first year after Body Bling’s relaunch to amount to $1 million.
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“This is the start,” said Barnes, speaking of the return of Body Bling, which was discontinued several months ago along with the rest of Barnes’ line that at one time had around 140 stockkeeping units after a relationship with previous investors soured. “This was my cult favorite product. So, I was like, ‘Let’s get this on the market, and we will move from there.’”
Barnes is also developing a heavily pigmented professional color line he described as allowing users to “mix and match” and is in January releasing a book with Lopez on the cover called “About Face.” Published by Fair Winds Press, the book follows the beauty transformations of 16 women with step-by-step photographs.