By  on January 30, 2018

When it comes to shaving, today’s women want many of the same attributes as men — a sturdy, yet attractive shaver handle and an efficient way to remove facial hair.  Gillette Venus conducted a global consumer study that found almost 30 percent of women cite their face as a key area where they choose to remove hair to help them feel their best.

Responding to shopper desires, Gillette is unveiling three new women’s shaving products under its Venus umbrella offering grooming solutions from head to toe, literally. Hitting retailer doors next month are Venus Face Perfection, the brand’s first facial epilation product; Venus Platinum Extra Smooth, a souped up handle that is more than 80 percent metal, and Venus Bikini Precision, a trimmer that handles like a pen.

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