Amazing Lash Studio

Fitness franchise owner WellBiz Brands Inc. is adding eyelashes to the mix with the acquisition of Amazing Lash Studio.

Amazing, headquartered in Scottsdale, Ariz., operates more than 200 lash extension franchises in the U.S., with plans to open between four and 10 more per month. The shops offer semipermanent eyelash extensions with a proprietary process that aims to replicate the curve of the client’s original lashes.

For WellBiz, which owns Elements Massage, Fitness Together and Fit36, Amazing is its first foray into beauty. Amazing’s chief executive officer, Heather Elrod, will remain at the helm of the company.

Amazing said back in November that it was planning to explore a sale. At that point, the business’ franchises averaged about $743,000 in gross revenues — when they had been open for one year — and two-year-old franchises averaged $1.4 million in revenues.

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