“[Africa] is a continent that is often overlooked, its glory overlooked, its story never told. It is the cradle of civilization. It is the birthplace of humanity as we know it. It is the birthplace of makeup,” said Chuter.
The cruelty-free line is the first venture in beauty for Yu, and also one where she will be managing day-to-day as creative director.
Under new owners Desirée Rogers and Cheryl Mayberry McKissack, Black Opal is launching at Ulta with new products, cleaning up formulations and aiming to be the go-to brand for women of color.
“Considering our unparalleled growth online, we are receiving lots of inbound interest.”
The makeup artist to the stars releases her first product today, the blighlighter.
Valdé will be released direct-to-consumer this month.
Bobbi Brown, Nars, Laura Mercier, La Bouche Rouge and Kure Bazaar are among the brands found there.