“We would strive to be as clean as we could, while maintaining our strong accessibility.”
This is E.l.f.’s first acquisition.
The limited-edition After Dark collection will be sold in Europe starting in February.
Coolican was most recently with L’Oréal Paris.
Āether Beauty unveils its lip cream, touted as the first 100 percent recycled and recyclable lip component in the beauty industry.
Products hit shelves nationwide and in Canada on Jan. 17.
The makeup brand plans to expand in South Korea.
Lawless is planning to hire a brand president.
A limited capsule collection will be available inside select locations from Dec. 1 through the holiday season.
With a still young clean beauty brand looking at its first funding round, the founder has some words of wisdom for other beauty hopefuls.
Interactive experiences and a welcoming atmosphere aim to attract more younger customers and translate more visitors to sales.
Coty is buying 51 percent of the business.
“Amid all the clean, minimal makeup, a dose — or overdose — of glamour is a welcome antidote.”
The collection, priced between $10 and $25, launches on Nov. 1.