The five-item collection is to launch globally on Feb. 8.
The rise of effeminate men in China is fueling the beauty industry in the country.
Millennial entrepreneurs such as Tori Robinson and Leah O’Malley who creates the Boys Lie collection are shaking up the beauty landscape.
The company’s long-term growth strategy includes adding new equipment to expand production.
“We wanted to make everyone feel glamorous every day,” said David Blond.
R.I.P. to the Naked Palette.
Makeup lines are joining with Scentbird to get products into consumers’ hands.
Riley Rose is growing fast and adding skin-care lines including J-beauty innovator DHC.