What do you get when you mix a high-end jewelry designer with a beauty retailer? A luxurious collection of makeup brushes, like the ones Alexis Bittar has created for Sephora.
This story first appeared in the September 5, 2014 issue of WWD. Subscribe Today.
The limited-edition items will debut on sephora.com in October and in Sephora stores in November.
“I think of design as one world — whether it’s a piece of jewelry or a table,” Bittar told WWD. “I loved that this collaboration pushed me into a new area, both personally and functionally.” He did admit to asking the women in his life for their suggestions, though: “I don’t wear makeup, so I needed a little help there,” he said with a laugh.
The collection, dubbed Alexis Bittar for Sephora Liquid Gold, includes the $175 Beauty Brush Set and Stand, with five brushes — Powder, Angled Blush, Eye Shadow, Smudge and Angled Liner — and a metallic black stand; the $58 Beauty Brush and Travel Wrap, which includes Swarovski crystal, Lucite and 24-karat gold-plated accents, a Pointed Powder brush and a suede pouch; and a $42 Compact Mirror, a dual mirror compact in Bittar’s signature sculptural design.
“When I was designing it, I was trying to capture a moment in time — late-Seventies New Wave, with sharp angles and lines,” said Bittar. “I was going for this Studio 54 vibe, what you’d want to have in your clutch there.”
You May Also Like
“With this launch we are stretching boundaries,” said Margarita Arriagada, chief merchant at Sephora. “We are always thinking about how we can take it to another level, and collaborating with a top jewelry designer like Alexis, who is such an artist, allows us to surprise and delight our customers. We hope to do more in the future with him.”
While Arriagada and Bittar declined comment on projected sales, industry sources estimated that the Bittar collection could do $500,000 in its time on counter in 300 Sephora doors in North America.