By  on September 25, 2019

Almay, the Revlon Inc.-owned hypoallergenic makeup brand that within the past two years overhauled its image to appeal to trend-savvy Millennials, is on the verge of re-branding its initial re-brand.

A new product — biodegradable face wipes that began rolling out to retailers in the U.S. and Canada in late August — represents the first step in the process, said Kara Langan, the senior vice president of global marketing for Almay, Mitchum and Cutex as of August.

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