By  on December 16, 2019

Amorepacific is taking a minority stake in Milk Makeup as part of the cult brand’s planned expansion into South Korea.

Terms of the deal were not disclosed, but Seoul-based Amorepacific joins Main Post Partners and Alliance Consumer Growth as a minority investor in the business. Main Post invested in 2017, and ACG invested earlier in 2019. Milk is said to be growing quickly, and industry sources estimated the brand will do $60 million in net sales for 2019.

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