By  on March 20, 2015

Wal-Mart might be the biggest chain in the world, but it gives even little companies a chance.

A case in point is Anise Cosmetics, an up-and-coming company that secured distribution in Wal-Mart by filling in the gaps the big brands overlooked. Ten years ago, Tam Tran, cofounder of Anise, wrote a letter to Wal-Mart executives in support of chain efforts to promote women’s health in the nail-care section. She noted many nail brands on the market included dibutyl phthalate, toluene, formaldehyde and other toxic chemicals, which she had worked to eliminate in her Nail-Aid line.

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