By  on April 25, 2018

In just four years, Artis has sold more than one million of its luxury makeup brushes in nearly 30 countries and 500-plus doors. Not bad for a product in a category that was once treated as an afterthought.

Launching this week is the Next Generation Elite Collection brushes. Available in Smoke and Mirror finishes, the upgraded collection incorporates a new metal alloy in the handles. The material, similar to alloy used in the manufacturer of luxury car engines, increases the handle strength, functionality and durability, according to the company. The heads feature CosmeFibre, which was developed specifically for Artis, to ensure the best application of makeup.

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