In just four years, Artis has sold more than one million of its luxury makeup brushes in nearly 30 countries and 500-plus doors. Not bad for a product in a category that was once treated as an afterthought.
Launching this week is the Next Generation Elite Collection brushes. Available in Smoke and Mirror finishes, the upgraded collection incorporates a new metal alloy in the handles. The material, similar to alloy used in the manufacturer of luxury car engines, increases the handle strength, functionality and durability, according to the company. The heads feature CosmeFibre, which was developed specifically for Artis, to ensure the best application of makeup.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty