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Beauty Inc issue 04/24/2015

Red is so 2013. Of the top-100 new lipstick shades last year, pink brought in 23 percent more dollars according to NPD. “Pink is a health-giving color that people really gravitate to. The bright, popping pinks are more energetic and you get that underlying sensuousness,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “We are even seeing more of it in the European countries and in Asia it is a very popular color as well.” If these new launches for spring and summer are any indication, the pink juggernaut shows no signs of slowing.

This story first appeared in the April 24, 2015 issue of WWD. Subscribe Today.