By  on November 1, 2012

BERLIN — Jeans have long been the popular way to help women look cool, fit and sexy with styles, silhouettes and construction details that lift, push up and shape the wearer. Now in their latest episode of reinvention, denim brands are taking on cosmetic qualities designed to add skin care and combat wrinkling, sagging and even weight gain.

This story first appeared in the November 1, 2012 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus