Just so her fans are aware, Victoria Beckham will not be participating in another Spice Girls reunion, nor will she be doing another fragrance with her husband, David Beckham. But the designer, who’s launching a full range of shoes next summer and just won brand of the year honors at the British Fashion Awards, still has plenty on her plate.
She is launching a limited-edition nail-polish collection with Nails Inc. for her Victoria Victoria Beckham line. The partnership, which will prelaunch on nailsinc.com starting on Monday, will roll out to stores in February. It marks her product debut in the color cosmetics market.
This story first appeared in the December 5, 2014 issue of WWD. Subscribe Today.
“I have a strong eye and a strong opinion,” Beckham told WWD. “So, when the time is right, I would love to do [more] beauty [projects in the future].”
The assortment will include a classic hue called Bamboo White, Beckham’s go-to shade for all her runway shows, and a tomato red, named Judo Red, which matches her Japanese-inspired spring collection. Also, instead of using Nails Inc.’s usual clear bottles, which were designed by Fabien Baron, Beckham chose one matte-white bottle and one matte-black bottle that have a matching cap and side windows that reveal the actual nail color.
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The collaboration features a formulation called Stretch to Fit, which is inspired by the dresses in Beckham’s spring collection. Given the clothing’s Japanese influence, Nails Inc. added bamboo extract to strengthen nails.