By  on September 26, 2018

Belk now has its own private label beauty brand.

The Southern department store chain announced today the launch of Belk Beauty, a collection of palettes, sets and kits across the eye, lip, cheek and nail categories. Belk Beauty is available starting today in all of the retailer’s 294 doors and on its web site. Products retail from $10 to $22. Belk has introduced private label beauty products for holiday in the past, but this is the first year-round initiative.

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