By  on June 1, 2015

PIONEERING TEXAS: The Lone Star State is the next target market for Benefit Cosmetics LLC.

“I think Texas in general is going to be a great market for us,” said Lisa Edwards, vice president of retail, at last month’s opening party for the Benefit store at The Plaza at Preston Center in Dallas. “We wanted to start with Dallas. It seems like such a beauty market.”

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