By  on July 17, 2009

After a brief one-year hiatus, Lancôme is bringing back its popular Pout-à-Porter series. This time around, the French beauty brand has teamed with Chris Benz to create a limited edition lipstick that will be unveiled — and officially named — at the designer’s spring show in September. Much to the delight of Benz’s bright-young-things fan base, Lancôme held a naming contest for the lipstick on the designer’s Facebook fan page earlier this month, encouraging Benz enthusiasts to title the shade that will be worn by the models who bound down his runway come September.

This story first appeared in the July 17, 2009 issue of WWD. Subscribe Today.

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