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Beauty Inc issue 06/05/2015

Beauty brands are singing the blues. Summer’s standout color is cropping up in a slew of products, from fragrance to mascara, and consumers (and celebs) are embracing it. Case in point: ubertrendy blue lipstick as seen at the Hyères Festival in France.

This story first appeared in the June 5, 2015 issue of WWD. Subscribe Today.