Los Angeles-based beauty bar Blushington is headed to New York at the end of July.
Stephi Maron, who founded Blushington in 2011 when she saw a need for professional makeovers at affordable prices, is moving fast and furious, as she is looking to open 10 New York locations in the next two years. Currently there are three doors in Texas and California, where she is hoping to add more shops as well.
“We’re trying to change the way people think about makeup,” said Maron. “It’s not just for special events or once-a-year occasions. We are a seeing a lot more women coming in for date night or girls’ night out.”
Across the street from Drybar and Ten Over Ten, the company’s location in Midtown sets Blushington up so the consumer can get a complete look all on one block.
Meanwhile, the over 1,000-square-foot New York outpost will include 10 makeup chairs. Decorated in its signature coral, orange shade, the beauty bar is meant to give off a traditional vibe with a modern twist. Clients are served a glass of Champagne and Blushington’s look book to pick out the makeover of their choice. All brands used — which are mostly indie L.A.-based — are sold at the retail location. The New York space will sell brands including Julie Hewett, Kevyn Aucoin, Eve Lom and Jouer.
“Our core demographic is anywhere from 13 to 60,” said Maron, adding that Blushington conducts makeup 101 classes and artists can come to the client’s home if requested. “Most are working women or new moms, but we really see it all.”
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Prices start at $15 for brow tinting to $55 for a full face of makeup. Also, lash extensions can cost anywhere from $175 to $325.
“When you come to Blushington, you really feel like you’re being heard,” said Maron. “When you come out of the store, you’re feeling confident, pretty, but you look like yourself — only a bit better.”
Nicki Maron, chief marketing officer of Blushington added, “It’s for the woman who has a little bit of a discretionary income.”