Kenzo.

Bright swaths of color on the eyes were omnipresent at fashion’s spring shows, from Marc Jacobs in New York, to Dries Van Noten in Paris to Pucci in Milan. For the beauty world, it was a case of art imitating life — makeup-loving consumers now are buying into intensely chromatic eye and lip products.

This story first appeared in the November 9, 2016 issue of WWD. Subscribe Today.

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