By  on September 20, 2017

In less than a year, Boohoo.com plc has become a multibrand portfolio with a U.S. foothold that’s about to stake its claim in an entirely new category.

The U.K-based fast-fashion e-tailer is gearing up for its next endeavor, today introducing Boohoo Cosmetics on its U.K. and U.S. e-commerce sites. The entrée into beauty follows a highly publicized sale of Nasty Gal’s intellectual property for $20 million and acquiring the majority of the company operating the online brand PrettyLittleThing within a few month’s time.

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