In less than a year, Boohoo.com plc has become a multibrand portfolio with a U.S. foothold that’s about to stake its claim in an entirely new category.
The U.K-based fast-fashion e-tailer is gearing up for its next endeavor, today introducing Boohoo Cosmetics on its U.K. and U.S. e-commerce sites. The entrée into beauty follows a highly publicized sale of Nasty Gal’s intellectual property for $20 million and acquiring the majority of the company operating the online brand PrettyLittleThing within a few month’s time.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion