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Caitlyn Jenner, MAC Cosmetics Team Up for Limited-Edition Lipstick

The shade will be called Finally Free.

A year after Make Up For Ever broke new ground by choosing transgender model Andreja Pejić to star in a cosmetics campaign, MAC Cosmetics is following in the LVMH Moët Hennessy Louis Vuitton-owned brand’s footsteps by signing Caitlyn Jenner to create a limited-edition lipstick called Finally Free.

Jenner joins daughters Kendall Jenner and Kylie Jenner in the beauty space. Kendall, like Caitlyn, is with the Estée Lauder Cos. Inc.; Kendall is the spokeswoman and sometimes-color-creator for the flagship Estée Lauder brand. Kylie has an indie line called Kylie Cosmetics.