The latest in a series ofcounter openings is Chanel’s 878-square-foot space at Bloomingdale’s 59th Street flagship, an outpost that features movable pieces and interactive design.
This story first appeared in the October 30, 2009 issue of WWD. Subscribe Today.
The opening of the beauty installation, Chanel’s largest in the country, was officially marked on Thursday morning with a ribbon-cutting ceremony hosted by Michael Gould, chairman and chief executive officer of Bloomingdale’s, and John Galantic, president and chief operating officer of Chanel.
“[The counter] is very suited for the spirit of Bloomingdale’s, the energy, the high traffic,” said Christine Dagousset, executive vice president for Chanel Fragrance and Beauté.
The black-and-white-hued retail space marks the fourth Chanel Makeup Studio in the U.S. and it is the first to feature flexible components. “Every six weeks, the features will change,” said Dagousset.
The central area of the counter can be converted into an event space to accommodate everything from product presentations to video screenings and hands-on master classes. Each makeup station is fitted with a back-lit mirror designed to mimic natural light according to a desired time of day or season.
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Unlike its previous spot on the Bloomingdale’s beauty floor, the new Chanel Makeup Studio is accessible from multiple walkways. “We wanted to make an opening on the floor and really give [the consumer] a chance to play with the product,” said Gould.