NEW YORK — Patent leather shoes sparked the idea for Christian Louboutin’s Loubilaque, the latest addition to the designer’s growing beauty category.
The intensely pigmented and high-shine lip lacquer — not to be confused with lip gloss — is the third product to launch under Christian Louboutin Beauté, a joint venture between Christian Louboutin SA and Batallure Beauty. The brand launched in 2014 with nail color and a year later introduced lipstick.
“I really wanted to have a lacquer for the lips, but [one that] looked like a patent [leather] more than a vinyl,” Louboutin told WWD during an interview Tuesday afternoon at the Maritime Hotel here. He explained that he was working on a collection of patent leather footwear in a range of muted, nude hues and thought that he should create something similar for the lips.
“Lips need to be fuller. [But] I didn’t want it to look plasticy. You don’t want to Botox your lips. We like a shiny patent,” he said of the non-sticky formula that is designed to reflect light. “It’s highlighting your lips; it’s not coloring them. It’s putting a projector on it.”
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On July 1, the brand will unveil eight shades of the $85 lip lacquer at christianlouboutin.com, Bergdorf Goodman and select Sephora, Saks Fifth Avenue, Nordstrom, Neiman Marcus and Holt Renfrew doors. Loubilaque is comprised of nudes and reds, including the brand’s signature Rouge Louboutin.
He added that getting the formula right — the pigment, texture and finish included — was complex and took a lot of time. But once perfected, he turned his eye to packaging.
“I’m happy that it looks like an object of desire,” he said of the lacquer, which comes with a silk ribbon so the vial can double as a pendant. Noting that while certain elements are a nod to his existing lipstick collection (the “crown” cap is the same), a clear bottle with a mermaid tail pattern was done to purposefully showcase the color of each bottle.
“My number-one goal — apart from the quality of the product — is also [to make sure] that there is beauty in every aspect; not only when it goes on your lips, but when you have it in your hand, close it and take it with you. It should be beautiful all the way,” Louboutin said.