By  on February 23, 2018

First Sephora and now Ulta Beauty.

The once exclusively direct-to-consumer brand ColourPop has inked its second retail partnership with Ulta, the beauty firm confirmed to WWD. Come Feb. 25, liquid lipstick shades with names like Bae, Cheap Date and DGAF (or in post-Millennial speak, Don’t Give a F–k) will launch on and enter select Ulta doors across the country.

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