By  on July 12, 2018

ColourPop has been pretty good at selling makeup on the Internet.

The brand’s colorful, trend-oriented, value-priced products have gained a cult following over the past few years, and the company has done it primarily through online sales. But ColourPop’s launch of complexion — a decidedly untrendy, mainstay category largely dependent on shade matching — has brought the brand into whole new territory.

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