By  on June 11, 2018

NEW YORK — As Cover Girl works to revamp its brand in a sluggish mass market, the makeup mainstay said it will open a flagship in Times Square here.

WWD reported in May that Cover Girl’s parent Coty USA had signed a lease for a 10,040-square-foot retail space at 30 Times Square, which also has the address 719 Seventh Avenue.

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