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Creativity Punctuates Luxe Pack

Two top ideas at Luxe Pack Monaco this year were creativity and eco-responsibility.

MONTE CARLO, Monaco — Two top ideas at Luxe Pack Monaco this year were creativity and eco-responsibility. The packaging trade show ran here for three days, beginning Oct. 21.

Noted trends included the use of recycled materials, such as paper, cotton and hemp, plus glass made of a renewable, softwood-based polymer and an increased usage of bamboo, a highly sustainable plant. There were also biodegradable and compostable bags.

Never before had acronyms like PET (polyethylene terephthalate), PE (polyethylene) and PCR (post consumer resin) been bandied about with such vigor.

Designer Marc Rosen of New York-based Marc Rosen Associates spearheaded a project at Eastman Chemical Co.’s stand. It involved five containers made of Eastman’s family of resins called The Glass Polymer.

Rosen explained the skin care product holders’ designs were meant to extol the virtues of The Glass Polymer, which allows for sharper-than-normal corners that don’t crack and atypical inner-cavity forms and wall thicknesses, among other assets. Manufacturer partners for the project included Alcan Packaging, C+N Packaging Inc., CPP Global and Leidel Corp.

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Rosen’s plan is to next year introduce makeup packaging with Eastman.

HCT of London, meanwhile, was showing the newfangled skin care applicator it devised made of an alloy called Zamac, which includes zinc, aluminum and magnesium that’s plated with palladium. The combination is meant to help give a cooling effect and alleviate puffy eyes. (At present, Christian Dior’s Flash Defatigant Regard product comes with a custom-designed version of the applicator, and HCT is developing other stock tips that will be available next year.)

A project with an ecologically friendly bent was spotted at the SGD stand.

“We asked different industrial partners to join us to make the first 100 percent eco-design project,” explained Astrid Dulau-Vuillet, marketing manager for perfumery and cosmetics at Paris-based SGD.

The result is a complete skin care concept involving a jar made of Infini glass, which SGD bills as the first 100 percent recycled glass made solely from clear household cullet. VPI of Saint Claude, France, created the cap injected with 100 percent recycled PET. Villebon-sur-Yvette, France-based Wauters et Fils conceived a “tree free” sheet board of sugar cane residues, linen and hemp. Strand Cosmetics Europe of Lentilly, France, formulated Naya, a cream with natural and organic ingredients, while Extrême Paris gave the design muscle behind the project.

The outer box folds into itself, so no glue is used for its construction, and to cut down further on waste, information (generally found on a separate leaflet) is written on the box’s interior.

Sincoplas of Bois-Colombes, France, highlighted the cosmetics packaging it created for the Une Natural Beauty line, from Bourjois, which started being sold in September. Une’s containers come without outer packaging and are also billed to utilize clean plastics from the PET family.

Emsar showed a container for sampling, called Squeeze Mist, which is made solely of polypropylene.

“It’s the first dispersing system that’s totally recyclable,” said Luigi Garofalo, marketing manager Europe for the San Giovanni Teatino, Italy-based firm. He explained the 3- and 5-ml.-sized containers are marketed for use in the perfumery, personal care and food sectors. They can hold everything from fragrance to deodorants to hand sanitizers to creams.

“It’s a different way of dispensing, since you squeeze the bottle,” he explained, adding the product is released by turning the container’s top 90 degrees.

For its part, Promens Packaging of Oyonnax, France, exhibited what it called its first “green air-free” packaging. While Barcelona’s Technotraf displayed cosmetics packaging using bubigna wood.

Egisa, from just outside of Barcelona, sources wood for its outer packaging — designed to hold cosmetics, fragrance, cognac, champagne and chocolates — from forests certified by the Forest Stewardship Council.

“We have to take care of our environment and work differently than we have until now,” said Promens’ sales manager, Estelle Nirelep.

However, not everyone is up to the task. One source noted going green can mean a brand must compromise on things such as aesthetics.

“And they are not ready to do that,” he said.

This session of Luxe Pack Monaco was the first to run just three days (versus four in the past). It registered 6,004 visitors, down 8.6 percent year-over-year and counted 313 exhibitors, of which 78 were first-timers.

“For visitors, there was new know-how, new companies,” said Nathalie Grosdidier, deputy managing director of Idice, Luxe Pack’s organizer.

Another first was the availability of 10 conference rooms for people in attendance to talk shop.

Luxe Pack Monaco also boasted a number conferences, such as the one led by Rosen, titled “Forget Desire…Creating the Need for Luxury.” Its speakers included Janine Roxborough Bunce, managing director of JRB Associates Ltd. and executive director of the Fragrance Foundation U.K.; George Kress, vice president of corporate packaging innovation at the Estée Lauder Cos. Inc.; Nick Thorne, director of innovation and development at Alcan Packaging Beauty, and Marie-Rose Tricon, senior vice president of global marketing and communications at Groupe Clarins.