Deck of Scarlet is the latest beauty brand expanding into retail distribution.The subscription makeup service has entered into the retail space with its Deck of Scarlet #04 Edition palette, which is now available in two Urban Outfitters' locations in Manhattan. The palette is also sold on Urban Outfitters' website.The Deck of Scarlet palette, developed in collaboration with makeup artist and content provider Mally Sanchez, retails in stores for $45. It was designed to create multiple looks and features three highly pigmented eyeshadows, two lip colors and two check colors."As a beauty influencer, it's important to always share new things with my followers. For content, changing it up with different looks, trends, colors and techniques are always a must. That's why I love Deck of Scarlet. They are continually evolving and launching new products," Sanchez said.Urban Outfitters is one of an assortment of apparel retailers adding beauty for incremental and high gross margin sales. Among the beauty brands offered online or in select stores at Urban Outfitters are Tony Moly, Lime Crime and Anastasia Beverly Hills.The Urban Outfitters customer was a good match for Deck of Scarlet, according to parent company Scentbird chief executive officer Mariya Nurislamova. "As a young brand, we want to experiment with different platforms and channels of distribution to help us grow. So, when Urban Outfitters reached out to us on our Instagram brand page, we knew immediately that they ‘got’ us and that they were the retailer for us. Their consumer base, paired with their public voice is exactly what we are looking for in a retail partner,” she said.Deck of Scarlet is expected to reveal more non-subscription products to market throughout 2018. The makeup brand's sister company, Scentbird, has 200,000 subscribers for its perfume business and Deck of Scarlet is growing its reach with 12,000 subscribers. Last month, Scentbird added personal-care and home fragrance items including hand creams and shower products. The company harnesses research gleaned from its subscription membership to help create new items.Other physical retailers venturing more deeply into beauty this holiday season included Madewell with its curated Beauty Cabinet offering, Anthropologie, Free People, Forever 21 and Burlington. Early results suggest adding beauty yielding larger shopping baskets, according to several apparel retailers.
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)