Deck of Scarlet is the latest beauty brand expanding into retail distribution.The subscription makeup service has entered into the retail space with its Deck of Scarlet #04 Edition palette, which is now available in two Urban Outfitters' locations in Manhattan. The palette is also sold on Urban Outfitters' website.The Deck of Scarlet palette, developed in collaboration with makeup artist and content provider Mally Sanchez, retails in stores for $45. It was designed to create multiple looks and features three highly pigmented eyeshadows, two lip colors and two check colors."As a beauty influencer, it's important to always share new things with my followers. For content, changing it up with different looks, trends, colors and techniques are always a must. That's why I love Deck of Scarlet. They are continually evolving and launching new products," Sanchez said.Urban Outfitters is one of an assortment of apparel retailers adding beauty for incremental and high gross margin sales. Among the beauty brands offered online or in select stores at Urban Outfitters are Tony Moly, Lime Crime and Anastasia Beverly Hills.The Urban Outfitters customer was a good match for Deck of Scarlet, according to parent company Scentbird chief executive officer Mariya Nurislamova. "As a young brand, we want to experiment with different platforms and channels of distribution to help us grow. So, when Urban Outfitters reached out to us on our Instagram brand page, we knew immediately that they ‘got’ us and that they were the retailer for us. Their consumer base, paired with their public voice is exactly what we are looking for in a retail partner,” she said.Deck of Scarlet is expected to reveal more non-subscription products to market throughout 2018. The makeup brand's sister company, Scentbird, has 200,000 subscribers for its perfume business and Deck of Scarlet is growing its reach with 12,000 subscribers. Last month, Scentbird added personal-care and home fragrance items including hand creams and shower products. The company harnesses research gleaned from its subscription membership to help create new items.Other physical retailers venturing more deeply into beauty this holiday season included Madewell with its curated Beauty Cabinet offering, Anthropologie, Free People, Forever 21 and Burlington. Early results suggest adding beauty yielding larger shopping baskets, according to several apparel retailers.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion