LONDON — L’Oréal Paris has added Diane Kruger to its lineup of celebrity spokespeople. The German actress will represent makeup products, including Mat’Morphose foundation, as well as hair care and hair color innovations.
This story first appeared in the December 10, 2009 issue of WWD. Subscribe Today.
“A highly accomplished actress, Diane Kruger has won us over with her personality, natural grace and elegance,” stated Vianney Derville, L’Oréal Paris’ international general manager. Kruger’s filmography includes roles in “Joyeux Noël,” “Mon Idole,” “National Treasure,” “Inglourious Basterds” and “Troy.”
In other L’Oréal Paris-related news, Céline Brucker will become the brand’s managing director starting in January. She succeeds Vincent Warnery in the post. Brucker is marketing director at Garnier for greater Europe. Prior to that and starting in 2006, she was Garnier’s marketing director for four European countries. Between 1997 and 2001, Brucker began working at L’Oréal Paris in the U.S., where she oversaw products and ultimately became its marketing director.
Meanwhile, Delphine Viguier succeeds Pierre-Emmanuel Angeloglou as managing director of LaScad. She has been the international marketing director of makeup for L’Oréal Paris since 2004. In 2003, she became marketing director of Garnier France. And prior to that, she held positions at Gemey Maybelline and Groupe Dessange at LaScad.