Each Spring, WWD Beauty Biz devotes an entire issue to the major products and trends of the season. It’s always one of our favorite times of the year—combing through the new launches, creating compelling story ideas, challenging our writers around the world to seek out the best and the brightest. Truth be told, though, we approached the issue this time around with some trepidation. With the Dow dipping below 7,000, the impact of the bailout still unknown and buying patterns shifting from what consumers want to what consumers need, we questioned the value of putting out “the ultimate shopping guide” and challenged ourselves to dig deeper.
This story first appeared in the March 13, 2009 issue of WWD. Subscribe Today.
What we discovered is that the industry is digging deeper too. Marketers have done more than just give lip service to the concept of unique and compelling product propositions. Across all categories, groundbreaking innovation and inspired design have resulted in products that trigger both need and want, be it a silicone-free antifrizz hair care line, an antiaging facial serum said to enhance the production of proteins in the skin or a fragrance flacon sculpted by one of the world’s leading industrial designers. Discover all of these products and many more in “Prime Time” and “Modern Classics.”
Makeup artist Dick Page is one who’s never content with the status quo either. So when we gave him free rein to create a beauty story expressing his vision of spring, we knew the results would be both spectacular and unconventional. Page is an artist who uses his medium to reveal rather than conceal, as you’ll discover in “Role Play,” in which he crafts some of the season’s most compelling looks on his longtime muse, model Annie Morton.
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In times of economic duress, looking ahead is as important as looking within. To that end, you’ll find full coverage of the major hair and makeup trends for Fall 09/10 from the recent New York runway shows in “Full-On Fall.” We’ve also got a special, in-depth report on the advances in antiaging research. Scientists are learning more every day about the genetic aging process and how to slow it down. As Clinique’s Tom Mammone told writer Jennifer Laing in “Coming of Age,” it’s an area of study that has the potential to fundamentally change the beauty industry. “The excitement in the field is that we can do something,” he says. “We can’t stop the aging process, but we can slow it down.” It turns out that beauty might be more than skin deep after all—a welcome piece of news for everyone looking forward to brighter days ahead.