There was a time, in the pre-Google image search, pre-brand ambassador era, when the editor’s letter could easily be the only time readers saw an editor in chief’s face. These days, the editor’s letter is a little like a yearbook in a Facebook world — or like a monthly magazine’s celebrity cover in a paparazzi world — but the space still offers an editor the chance to present her- or himself as she or he would like to be seen. (The interventions of good lighting and major photographers with all their modern tools aren’t always used, but cannot be discounted.) September issues landed with a new crop of editors’ photos, back-to-school-style, so WWD took a look at the befores and afters.

This story first appeared in the August 29, 2008 issue of WWD. Subscribe Today.

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